SVW Publicity Bulletins

PUBLICITY BULLETINS

Before the war when SVW cars were being sold new, the MG Car Company published a collection of publicity bulletins.

These were “to enable our Distributors and Dealers to keep a permanent record of all new and publicity and advertising aids which are issued from time to time by the M.G. Publicity Department.”

The bulletins contained illustrations of a variety of advertisements, showroom signs, cinema projection slides etc. that dealers distributors could use for local publicity.

We have collected together 32 of these, the last published in June 1939, and reproduced them in an A4 booklet. They provide a unique record of practically all the advertisements published at the time for SA and VA cars. They make for fascinating reading and studying.